Identities web design is a Website consultancy committed to providing excellence in client service at an affordable price. The company is run by Murray Greig (BComm marketing)
The adaptability to meet client expectations together with providing the most economical solutions are the very strengths of Identities web design.
We offer everthing fromSearch Engin optomisation, Intranet design, Rich Internet Applications to Animated Flash websites.
Site Design Methodology
I believe the following ingredients make a successful Website. These characteristics can be incorporated into the new web site, to fulfill and enhance the objectives above:
Fast loading
The biggest single reason visitors do not stay at a Website is that it takes too long to load – that is the time it takes for the page to appear on the computer screen. The site needs to be designed around the premise of 'loading' as quickly as possible.
To achieve this Identities web design will ensure a strong text base for the pages
(text loads very, very quickly). When photographs/graphics are used, we will tailor them to be the appropriate size and structure to ensure that they load within an appropriate timeframe.
Search engine optimisation
As well as the programming, this should include such aspects as identifying and arranging reciprocal links, search engine submissions and paid placements.
A key aspect of Internet marketing for many sites is high search engine rankings. The site would be designed in such a way as to maximize its potential for the highest possible rankings. You find that submission of the site to multiple search engines is the most successful way to increase visitor numbers to the site.
Internet browser compatibility
The site needs to be compatible for viewing across a wide range of user platforms and browser software. We will test the site with the main browsers to ensure that the vast majority of visitors can see the site quickly and easily.
Information the visitors need
Along with having an appealing and attractive look and feel to the site, the content of the site must be precisely what the user needs to see. Additionally, search engine positioning must be considered and the site will be developed with key words and placement of same as a consideration.
Information Structure
How the user navigates towards the information is imperative. A clear, crisp view of the information on the site is paramount in relation to finding specific information on a site.
To provide major benefit to the business, the site should have significant amounts of information available to the user. This information must be easily found and presented in such a way as to encourage use. Information on the site must be able to be quickly and easily update, either by Forms Elite staff or identities web.
Interactivity
Without interactivity, a Website is purely a book online. Interactive sites capture user details online and monitor what users do inside the system. The more visitors can interact and 'do things' on the site, the more likely they are to revisit.
Site Reporting
Detailed statistics can usually be obtained from the company hosting the site for free. However this is to be discussed with prospective web hosting companies
